All of us experience the effect of business activities on our lives. There is a fundamental difference between purchasing a physical item and experiencing a service. While a good is a physical product capable of being delivered, a service is an intangible activity that implies an interaction between the service provider and the consumer.
Services have five basic features that distinguish them from goods, known as the Five Is of Services:
| Basis | Services | Goods |
|---|---|---|
| Nature | An activity or process (e.g., watching a movie in a cinema hall). | A physical object (e.g., video cassette of a movie). |
| Type | Heterogeneous. | Homogenous. |
| Intangibility | Intangible (e.g., doctor's treatment). | Tangible (e.g., medicine). |
| Inconsistency | Different customers have different demands (e.g., mobile services). | Different customers get standardised demands fulfilled (e.g., mobile phones). |
| Inseparability | Simultaneous production and consumption (e.g., eating in a restaurant). | Separation of production and consumption (e.g., purchasing ice cream from a store). |
| Inventory | Cannot be kept in stock (e.g., experience of a train journey). | Can be kept in stock (e.g., train journey ticket). |
| Involvement | Participation of customers at the time of service delivery (e.g., self-service). | Involvement at the time of delivery is not possible (e.g., manufacturing a vehicle). |
Services can be broadly classified into three categories:
Commercial banks are vital institutions that provide institutional credit, accept deposits, and stimulate economic activity by dealing in money.
Electronic banking uses electronic media to conduct banking transactions over the internet. It lowers transaction costs, adds value, and empowers customers.
Range of e-Banking Services: Automated Teller Machines (ATM), Point of Sales (PoS), Electronic Data Interchange (EDI), Credit/Debit Cards, and Electronic Fund Transfer (EFT) systems like NEFT and RTGS.
Insurance is a contract under which one party (the insurer) agrees, in return for a consideration (the premium), to pay an agreed amount of money to another party (the insured) to make good a loss, damage, or injury to something of value.
| Basis | Life Insurance | Fire Insurance | Marine Insurance |
|---|---|---|---|
| Subject Matter | Human life. | Physical property or assets. | Ship, cargo, or freight. |
| Element | Protection and investment. | Protection only. | Protection only. |
| Insurable Interest | Must exist at the time of policy effect. | Must exist at both policy effect and loss. | Must exist at the time of loss. |
| Duration | Long term (5 to 30 years or whole life). | Short term (usually 1 year). | One voyage or mixed period. |
| Indemnity | Not based on indemnity. | Strict contract of indemnity. | Contract of indemnity. |
Helpful for establishing links with the outside world. Classified into:
Comprises freight and passenger services by rail, road, air, and sea. It removes the hindrance of place, making goods available from the point of production to consumption.
Warehouses have evolved from static storage units to dynamic logistical hubs providing value-added services.
Types of Warehouses:
Functions of Warehousing: Consolidation, Break the Bulk, Stock Piling, Value-Added Services (packaging, labelling), Price Stabilisation, and Financing.