Business Case Title: Mani's Investigation into Business Malpractices vs. Ethical Success
Corporate Context/Problem: Mani, a young reporter, believed that businesses only exist to mint money through malpractices like misleading advertisements, adulteration, and environmental pollution.
Strategic Action Taken: Mani interviewed Mr. Raman Jhunjhunwala, chairman of a leading truck manufacturing company known for fair dealings, who demonstrated that a business can be highly profitable while being socially responsible.
Managerial Inference: Social responsibility and profitability are complementary; ethical behavior leads to durable success.
Social responsibility of business refers to its obligation to take those decisions and perform those actions which are desirable in terms of the objectives and values of our society.
It is broader than legal responsibility. While legal responsibility is about mere compliance with the law, social responsibility is a voluntary recognition of social obligations even if not covered by law.
In India, CSR is governed by Clause 135 of the Companies Act, 2013. It applies to companies meeting any of the following thresholds:
Key provisions include:
| Arguments For Social Responsibility | Arguments Against Social Responsibility |
|---|---|
| Justification for existence and growth: Business exists to satisfy human needs; prosperity is linked to continuous service to society. | Violation of profit maximisation: Business exists solely to maximize profits; social responsibility conflicts with this core objective. |
| Long-term interest of the firm: A positive public image and societal support ensure long-term profitability and cooperation. | Burden on consumers: Social initiatives (like pollution control) are costly, and businesses often shift these costs to consumers via higher prices. |
| Avoidance of government regulation: Voluntarily assuming social responsibilities reduces the need for restrictive government laws. | Lack of social skills: Business managers are trained in economic activities, not in solving complex social problems. |
| Availability of resources: Businesses possess valuable managerial talent and financial resources to tackle social issues. | Lack of broad public support: The general public may not appreciate or support business involvement in social programs. |
Modern businesses are forced to recognize social obligations due to several external forces:
Pollution is the injection of harmful substances into the environment, largely caused by industrial production. The four major types are:
Businesses must control pollution for several critical reasons:
Businesses should take the lead by committing top management to eco-friendly policies, complying with environmental laws, and training employees. The Government of India has enacted several laws to protect the environment:
Business ethics refers to the socially determined moral principles that govern business activities. It establishes the link between individual good and social good, going beyond mere legal compliance.
Examples include charging fair prices, using accurate weights, and treating workers fairly.
To foster ethics at the workplace, an enterprise must implement these core elements: