Business Case Title: Way To Go, Wipro!
Corporate Context/Problem: Wipro Technologies, one of India's largest IT solutions providers, needed to restructure to become a global giant and improve customer orientation.
Strategic Action Taken: Wipro separated itself into several product-line subsidiaries (telecommunications, engineering, financial services, etc.), shifted from a centralised to a decentralised management system, and de-layered the executive hierarchy to empower business leaders.
Managerial Inference: Organising by product lines and decentralising authority empowers business leaders and aligns the structure with strategic growth goals.
Organising is the process of identifying and grouping the work to be performed, defining and delegating responsibility and authority, and establishing relationships for the purpose of enabling people to work most effectively together in accomplishing objectives.
It essentially coordinates human efforts, assembles resources, and integrates both into a unified whole to translate plans into action.
Organising involves a series of sequential steps that must be followed systematically:
Organisation Structure is the framework within which managerial and operating tasks are performed. It specifies the relationships between people, work, and resources.
An important factor shaping the structure is the Span of Management, which refers to the number of subordinates that can be effectively managed by a superior.
A Functional Structure is an organisational design that groups similar or related jobs together into major departments (e.g., Production, Marketing, Finance, HR).
A Divisional Structure comprises separate business units or divisions based on product lines. Each division is multifunctional and contains its own production, marketing, finance, and HR departments.
| Basis | Functional Structure | Divisional Structure |
|---|---|---|
| Formation | Based on functions. | Based on product lines, supported by functions. |
| Specialisation | Functional specialisation. | Product specialisation. |
| Responsibility | Difficult to fix on a single department. | Easy to fix responsibility for performance. |
| Managerial Development | Difficult, as functional managers report to top management. | Easier, as autonomy helps in overall managerial development. |
| Cost | Economical (functions are not duplicated). | Costly (duplication of resources in divisions). |
| Coordination | Difficult for a multi-product company. | Easy, as all functions of a product are integrated. |
Business Case Title: Structural Transformation at ONGC
Corporate Context/Problem: In the 1990s, ONGC suffered from organisational atrophy, delays in decision-making by functional heads, and conflicts over shared responsibilities.
Strategic Action Taken: ONGC adopted an asset-based approach recommended by McKinsey, vesting control of service personnel in asset managers and devolving procurement powers.
Managerial Inference: Transitioning from a rigid functional structure to an asset-based (divisional/autonomous) structure improves coordination, accountability, and speed of decision-making.
Formal Organisation refers to the structure designed by management to accomplish specific tasks, guided by systematic rules, procedures, and defined authority relationships.
Informal Organisation is a network of social and personal relationships that arises spontaneously when people interact at work beyond their official roles.
| Basis | Formal Organisation | Informal Organisation |
|---|---|---|
| Meaning | Structure of authority created by management. | Network of social relationships arising from interaction. |
| Origin | Arises from company rules and policies. | Arises from social interaction. |
| Authority | Arises by virtue of position in management. | Arises out of personal qualities. |
| Behavior | Directed by rules. | No set behavior pattern. |
| Flow of Communication | Takes place through the scalar chain. | Flows in any direction (grapevine). |
| Nature | Rigid. | Flexible. |
| Leadership | Managers are leaders. | Leaders are chosen by the group. |
Delegation refers to the downward transfer of authority from a superior to a subordinate. It is essential for efficient functioning but does not mean abdication; the manager remains ultimately accountable.
Delegation consists of three core elements:
| Basis | Authority | Responsibility | Accountability |
|---|---|---|---|
| Meaning | Right to command. | Obligation to perform task. | Answerability for outcome. |
| Delegation | Can be delegated. | Cannot be entirely delegated. | Cannot be delegated at all. |
| Origin | Arises from formal position. | Arises from delegated authority. | Arises from responsibility. |
| Flow | Flows downward. | Flows upward. | Flows upward. |
Decentralisation refers to the systematic effort to delegate authority to the lowest levels of the organisation, except that which can only be exercised at central points.
An organisation is centralised when decision-making authority is retained by top management, and decentralised when authority is dispersed throughout all levels.
| Basis | Delegation | Decentralisation |
|---|---|---|
| Nature | Compulsory act (no individual can do all tasks). | Optional policy decision (at discretion of top management). |
| Freedom of Action | Less freedom (more control by superiors). | Greater freedom of action (less direct control). |
| Status | Process followed to share tasks. | Result of policy decisions by top management. |
| Scope | Narrow scope (limited to superior and immediate subordinate). | Wide scope (extends to the lowest level of management). |
| Purpose | To lessen the burden of the manager. | To increase the role and autonomy of subordinates. |
Business Case Title: Decentralisation: A Strength (McNeil & Johnson & Johnson)
Corporate Context/Problem: Managing a massive, multi-billion dollar global pharmaceutical and consumer health corporation while maintaining agility and customer closeness.
Strategic Action Taken: Operated J&J as 190 smaller, decentralised, highly focused companies, each targeting specific product franchises or geographic areas.
Managerial Inference: Decentralisation combines the resource advantages of a large corporation with the speed, focus, and customer-closeness of a small firm.