Like any scientific research, psychological enquiry aims to describe, predict, explain, control, and apply knowledge about behavior and mental processes in an objective manner.
Scientific research follows a systematic, objective, and testable procedure consisting of four major steps:
Psychological data are not independent entities; they are deeply embedded in physical, social, and temporal contexts. They approximate reality and serve to verify or falsify hypotheses.
| Data Category | Description / Examples |
|---|---|
| Demographic Information | Personal details such as name, age, gender, birth order, education, occupation, marital status, and family income. |
| Physical Information | Ecological conditions, housing conditions, size of rooms, school facilities, and modes of transportation. |
| Physiological Data | Biological metrics like height, weight, heart rate, Galvanic Skin Resistance (GSR), EEG, blood oxygen levels, and sleep duration. |
| Psychological Information | Cognitive and emotional metrics like intelligence, personality traits, interests, values, creativity, and subjective experiences. |
A powerful tool for describing behavior, consisting of selection, recording, and analysis of data.
Conducted to establish cause-effect relationships between variables in a controlled setting.
Case/Experiment Title: Bystander Intervention in Emergencies (Smoke Study)
Background/Subject: Columbia University students tested individually in a laboratory setting by Bibb Latane and John Darley (1970).
Method/Procedure: Students filled out a questionnaire in a waiting room. Conditions varied: waiting alone, waiting with two other naive students, or waiting with two passive confederates. Smoke was then introduced into the room through a wall vent.
Observations/Results: 75% of students waiting alone reported the smoke. Only 38% of those in groups of three naive students reported it. Only 10% reported it when waiting with passive confederates.
Psychological Inference: The presence of other people strongly inhibits the reporting of an emergency due to diffusion of responsibility.
Determines the strength and direction of the relationship between two variables without manipulating them. The relationship is represented by a correlation coefficient ranging from +1.0 through 0.0 to -1.0.
| Type of Correlation | Description | Example |
|---|---|---|
| Positive Correlation | As X increases, Y increases; as X decreases, Y decreases. | More study time correlates with higher academic achievement. |
| Negative Correlation | As X increases, Y decreases. | More study time correlates with fewer hours spent in leisure activities. |
| Zero Correlation | No systematic relationship exists between the variables. | Shoe size and intelligence scores. |
Used to study opinions, attitudes, and social facts using structured techniques.
Case/Experiment Title: What Makes the People of India Happy?
Background/Subject: 817 individuals aged 25-55 across eight major Indian cities surveyed in December 2004.
Method/Procedure: Survey conducted by "Outlook Saptahik" magazine using a questionnaire with 5-point scales and multiple-choice questions.
Observations/Results: 47% reported being extremely happy, 28% more or less happy. 80% expressed that money cannot buy happiness. Over 50% reported peace of mind and health as sources of maximum happiness.
Psychological Inference: Subjective well-being in this demographic is heavily tied to non-materialistic factors like peace of mind, health, and family.
An objective and standardized instrument used to assess an individual's standing in relation to others on mental or behavioral characteristics.
An in-depth, detailed investigation of a single individual, group, institution, or specific event using multiple data collection methods (interviews, observations, tests).
Converts psychological attributes into numbers. It utilizes statistical methods (mean, median, mode, standard deviation, correlation) to analyze close-ended responses and draw objective conclusions.
Analyzes descriptive, non-numerical data (narratives, field notes, unstructured interviews). It uses techniques like Narrative Analysis and content analysis to identify thematic categories and subjective meanings.